“Listen Up: The Official 2010 FIFA World Cup Album,” will feature creative collaborations between local African and international artists. It also will include the official song of the official event mascot Zakumi.
he album consists of collaborations between Colombian singer Shakira and Freshlyground, "Waka Waka (This Time for Africa)", Nomvula, Claudia Leitte, R. Kelly, Pitbull and many more. Japanese singer-songwriter Misia is the first Asian artist to participate in the worldwide edition of an official FIFA album. South African teacher/ activist/singer Jpre contributes a revamp of his historical song, "Ke Nako" to the album. Originally recorded and adopted by Mr. Nelson Mandela as his election campaign "theme" song, the 2010 edition features International Superstar Wyclef Jean, 5 Time Grammy Nominee Jazmine Sullivan, and introduces new sensation B. Howard.
Proceeds from the album will benefit FIFA's "20 Centers for 2010", whose aim is to achieve positive social change through football by building twenty Football for Hope centres for public health, education and football across Africa, and other African charities.
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